Case Study
              Webibm - Leading Digital Marketing Agency in Mizoram
              Client Overview :
              Webibm, a prominent digital marketing agency based in Mizoram, specializes in helping businesses
                  enhance their online
                  presence and achieve measurable results through strategic digital initiatives. They cater to a
                  diverse clientele,
                  including local businesses, startups, and established enterprises seeking to expand their
                  digital footprint.
              Challenge :
              A local restaurant chain in Mizoram approached Webibm with the goal of increasing foot traffic
                  and online orders during
                  off-peak hours. Despite having a loyal customer base, the restaurant struggled to attract new
                  customers and maintain
                  consistent revenue throughout the day.
              Solution:
              Webibm conducted a comprehensive analysis of the restaurant's current digital presence and
                  competitive landscape. They
                  devised a multifaceted digital marketing strategy focused on increasing visibility, engaging
                  with the target audience,
                  and driving conversions:
              
              
                  - 
                      Local SEO Optimization : Webibm optimized the restaurant's website and
                      local listings for relevant keywords and location-based searches. This
                      included enhancing Google My Business profiles, optimizing meta tags, and generating
                      positive reviews to improve local
                      search rankings.
                  
- 
                      Social Media Engagement : Leveraging platforms like Facebook, Instagram,
                      and Twitter, Webibm developed engaging social media campaigns. They
                      highlighted the restaurant's unique offerings, promoted special discounts, and encouraged
                      user-generated content to
                      foster community engagement.
                  
- 
                      Paid Advertising Campaigns : Webibm implemented targeted PPC campaigns on
                      Google Ads and social media channels. They used geo-targeting and
                      demographic segmentation to reach potential customers in Mizoram interested in dining out.
                  
- 
                      Content Marketing : To showcase the restaurant's culinary expertise and
                      local charm, Webibm created blog posts, articles, and videos. They
                      focused on storytelling and behind-the-scenes content to humanize the brand and attract food
                      enthusiasts.
                  
 
          
              Results:
              Within six months of implementing the digital
                      marketing strategy:
              
              
                  - Increased Foot Traffic : The restaurant saw a 30% increase in foot traffic during
                      off-peak hours, attributed to improved local SEO and targeted
                      advertising.
-  Online Orders :Online orders through the restaurant's website and delivery platforms
                      rose by 40%, driven by effective social media
                      promotions and PPC campaigns.
-  Customer Engagement : Social media engagement metrics, including likes, comments,
                      and shares, increased by 50%, indicating enhanced brand
                      awareness and customer interaction.
-  ROI and Revenue Growth :The digital marketing efforts led to a significant return on
                      investment (ROI), with a noticeable boost in overall
                      revenue and profitability for the restaurant.