Rohit Shah
2025-07-14
Online marketing trends in India are evolving rapidly, to keep up with and cater to over 806 million internet users and 491 million active social media identities in the Indian online space. Brands are reaching more eyes than ever before . The Indian audience is diverse, mobile-first, and time-conscious. Here are the trends shaping how Indian brands will connect in 2025, and how Webibm helps partners stay ahead.
Indian consumers spend hours daily on WhatsApp, Instagram, and Telegram. The ease of access is what prompted a study to find out that nearly 80 million Indians will expect conversational support via these channels. A simple chatbot is a thing of the past as brands now want to add AI driven analysis and response management that supports and guides consumers for a smoother experience. Webibm builds intelligent flows that feel natural and help users take action- like scheduling a call or checking out.
India’s next billion users are internet-first but prefer their regional language. Google reports that searches in Indian languages are growing over 2.5 times faster than English .
In fact , as per a report, nearly 50% of Indian shoppers will use voice search by 2025 . Webibm ensures your content is voice and vernacular ready, optimised for spoken queries, regional keywords, and conversational style.
Short online videos are a daily staple. By 2025, over 3.65 billion people worldwide will be consuming video content regularly . In India, 93% of brands plan to increase their short-form video budget .
Webibm develops snackable clips, instructional shorts, and live-commerce sessions that capture attention and drive traffic back to your platform.
Voice and visual search are reshaping discovery. Smart speakers and apps like Google Lens are widely used in India
Webibm optimizes your site, product listings, and images so users can discover you with just a photo or a voice query.
The way user data is processed is changing rapidly. As regulations are tightening, third party cookies are losing their grip and making way for clear, consent-driven, privacy-first data analytics driven by first party and zero party data as the cornerstone assets.
Webibm builds consent-forward campaigns that balance performance with compliance, helping you build trust and collect data that truly belongs to you.
AI and automation are the backbone of modern marketing. Rising beyond basic recommendations, AI now supports hyper-personalisation and predictive workflows.
Webibm uses tools that help build a thorough and personalised brand experience, that not only feels effortless to the users but is also connected well to user intent. LLMs, email automation, and dynamic content are some of the tools we wield to make this happen.
Also Read: How Ai Is Changing Digital Marketing: Benefits, Tools & Strategies
The influence of local voices is growing. Stories that feel relatable, personalities that could be one of our own, micro and nano influencers are the key to robust community building, with ingrained trust, and sense of belonging. They deliver the kind of value, engagement and ROI that even celebrity campaigns cannot. .
Webibm sources partnerships that feel genuine, measurable, and aligned with your brand ethos.
Indian consumers increasingly look for brands that stand for something real. Sustainable practices are not just ethical, they’re about marketing advantages.
From eco-conscious packaging to corporate responsibility, Webibm helps craft narratives that integrate purpose across your digital presence.
The retail experience has been undergoing hybridization for a long time, but now the process is catalysed and pushed on the fast track with AR try-ons, virtual showrooms, and live-streamed commerce events.
Webibm designs immersive experiences that bridge digital intrigue with real actions.
Also Read: Inbound Vs Outbound Marketing
India’s digital audience is vast and discerning. If your brand isn’t speaking local, searchable, visual, conversational and aligned with values, you’re missing a crucial connection.
At Webibm, we design marketing strategies that layer these trends into holistic systems: regional-first messaging, video-first creative, privacy-forward infrastructure, and AI-enhanced performance—all aligned with what makes your brand uniquely you.
Webibm is ready to talk about building future-forward, audience-first systems that perform sustainably and scale effectively for your brand!
