Case Study
Webibm - Leading Digital Marketing Agency in Mizoram
Client Overview :
Webibm, a prominent digital marketing agency based in Mizoram, specializes in helping businesses
enhance their online
presence and achieve measurable results through strategic digital initiatives. They cater to a
diverse clientele,
including local businesses, startups, and established enterprises seeking to expand their
digital footprint.
Challenge :
A local restaurant chain in Mizoram approached Webibm with the goal of increasing foot traffic
and online orders during
off-peak hours. Despite having a loyal customer base, the restaurant struggled to attract new
customers and maintain
consistent revenue throughout the day.
Solution:
Webibm conducted a comprehensive analysis of the restaurant's current digital presence and
competitive landscape. They
devised a multifaceted digital marketing strategy focused on increasing visibility, engaging
with the target audience,
and driving conversions:
-
Local SEO Optimization : Webibm optimized the restaurant's website and
local listings for relevant keywords and location-based searches. This
included enhancing Google My Business profiles, optimizing meta tags, and generating
positive reviews to improve local
search rankings.
-
Social Media Engagement : Leveraging platforms like Facebook, Instagram,
and Twitter, Webibm developed engaging social media campaigns. They
highlighted the restaurant's unique offerings, promoted special discounts, and encouraged
user-generated content to
foster community engagement.
-
Paid Advertising Campaigns : Webibm implemented targeted PPC campaigns on
Google Ads and social media channels. They used geo-targeting and
demographic segmentation to reach potential customers in Mizoram interested in dining out.
-
Content Marketing : To showcase the restaurant's culinary expertise and
local charm, Webibm created blog posts, articles, and videos. They
focused on storytelling and behind-the-scenes content to humanize the brand and attract food
enthusiasts.
Results:
Within six months of implementing the digital
marketing strategy:
- Increased Foot Traffic : The restaurant saw a 30% increase in foot traffic during
off-peak hours, attributed to improved local SEO and targeted
advertising.
- Online Orders :Online orders through the restaurant's website and delivery platforms
rose by 40%, driven by effective social media
promotions and PPC campaigns.
- Customer Engagement : Social media engagement metrics, including likes, comments,
and shares, increased by 50%, indicating enhanced brand
awareness and customer interaction.
- ROI and Revenue Growth :The digital marketing efforts led to a significant return on
investment (ROI), with a noticeable boost in overall
revenue and profitability for the restaurant.